Finally, people can find people with common interests, no matter how specific they might be. Sure, it is great for you to meet someone who is as into Russian literature, the Wu-Tang Clan and snuggling as you are, but maybe some tastes aren't meant to be satisfied.
If you delve a little deeper into the online dating landscape, past your OKCupids and your Match.coms, you'll find a world where people are seeking and finding inmates, sugar daddies, and vampire hunters with the click of a mouse.
But with so many sites catering to very different tastes, which is the right one for you?
Naturally, I should be steering you towards Telegraph Dating, which I'm contractually obliged to tell you is BRILLIANT.
It was originally a service called Just Say Hi, but the site transitioned to Mingle2 in 2008 and now works with many populations of singles.
POF.com, also known as Plenty Of Fish, is an online dating site headquartered in Vancouver.
(uk) Ok Cupid Ok Cupid describes itself as "the fastest-growing online dating site", thanks to its "math-based matching system" - dating's answer to Google's algorithm. More important than what's going on under the bonnet, the standard of hotties on the site is relatively good, with plenty of hip, urban types on its database.
(see below) it aint - in my experience many people here only want a FWB arrangement, so don't sign up looking for a life partner.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.
But if that's your cup of tea, great, and I'd certainly recommend it for its in-depth filtering system, a series of questionaires that narrow down your search in a realistic and practical way.
(okcupid.com) Match This is where people go to get married, if you believe the ads, and you have to be pretty serious if you're going to stump up the £30 monthly fee (cheaper if you commit to three or six months).
Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.